ZIVA Restaurant and Bar dining room in Midtown Miami with arched walls and warm lighting

CASE STUDY · RESTAURANT & BAR · MIDTOWN MIAMI

ZIVA

9.2x return on Meta ad spend. Page one of Google for the two searches that matter most in Miami.

SEO
Google Ads
Meta Ads
Social Media
Content Direction
Review Management
Graphic Design
Consulting
Book Strategy Session
9.2x

Return on Meta ad spend

$229

Cost per event booking, against a $2,099 average event

40%

Of confirmed web event revenue came from Instagram and Facebook

Page 1

Google rankings for "Miami Mediterranean restaurant" and "Miami hookah"

Introduction

ZIVA is a Mediterranean restaurant and bar in Midtown Miami. UADV leads its entire marketing team. We run SEO, Google Ads, Meta ads for reservations and events, social media, content direction, review management and graphic design, and we consult directly with ownership. One team, every channel, one report.

ZIVA Restaurant and Bar patio in Midtown Miami

SCOPE

What we run

01

Paid

  • Meta ads for reservations
  • Meta ads for private events
  • Google Ads
02

Search

  • SEO
  • Review management
03

Brand

  • Social media management
  • Content direction
  • Graphic design
04

Leadership

  • Ownership consulting
  • Leading the full marketing team

Client Goals

✓

Fill private events from Instagram and Facebook

✓

Drive reservations from paid social

✓

Rank on page one for the searches Miami diners actually type

✓

One team running every channel and reporting to ownership

Book Strategy Session

META ADS · SEPTEMBER 1 TO OCTOBER 15, 2026

9.2x

Every $1 in Meta ads returned $9.15 in booked event revenue.

Three ways to read it

4.6x

Conservative. Deposits already collected.

9.2x

Headline. Confirmed event bookings.

17.7x

Upside. If the two quoted events close.

From impression to event

16,597
IMPRESSIONS
311
LINK CLICKS
1.87% CTR
30
LEADS
20
EVENT INQUIRIES
3
BOOKED + 2 QUOTED

GOOGLE SEARCH

Page one where it counts

ZIVA Restaurant & Bar | Midtown Miami
Mediterranean restaurant and bar in Midtown Miami.
Page 1
ZIVA Restaurant & Bar | Midtown Miami
Mediterranean restaurant and bar in Midtown Miami.
Page 1

Page one alongside restaurants that have been in Miami for decades. Rankings as of October 2026.

SOCIAL MEDIA & CONTENT DIRECTION

Every post on the grid, directed by us

We don't take the photos or shoot the videos. A professional production company does. We curate every aspect of it, from the idea to the grid, and work hand in hand with that team to bring each post to life.

Feed
ZIVA Instagram feed grid with Mediterranean dishes, cocktails and diners at the Midtown Miami restaurant
Reels
ZIVA Instagram Reels grid with truffle pasta, a takeout burger, pistachio dessert, lamb chops and drinks
Pinned
ZIVA Instagram pinned posts for Miami Spice menus, Weekly Specials and private events

Photography and video by our production partner. Creative direction and curation by UADV.

CREATOR CONTENT

We curate it. Creators bring it to life.

For video, we shape the idea and hand it off to the content creators we work with. This Reel was made with our good friend Jay.

Our Results

✓

9.2x return on Meta ad spend in booked event revenue

✓

$229 cost per event booking, against a $2,099 average event

✓

40% of confirmed web event revenue came from Instagram and Facebook

✓

Page one of Google for "Miami Mediterranean restaurant"

✓

Page one of Google for "Miami hookah"

Book Strategy Session

Meta ads return measured September 1 to October 15, 2026, from confirmed event bookings by guests who reported Instagram or Facebook as their source. Ad spend only. Individual results may vary.

CLIENT TESTIMONIAL

Hear it from ZIVA

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