UADV is more than an agency, we are a creative marketing machine. Everything that makes us what we are is based off of what we thrive on. That is the utilization of both traditional and new age marketing tools while constantly doing research on better, more effective ways of marketing products and ideas. When it comes to our methods, they maintain the same level of focus and dedication as we have had since the beginning, yet our form of execution evolves with time. With that being said, we’re going to dive into some of the current tools and methods that UADV utilizes to achieve the kind of positive results we do.
This may seem like a no brainer, but the truth is that advertising through the 2 largest social media platforms in the world is as difficult as understanding your target audience. The reason for this is that these platforms are constantly evolving, changing their algorithms and altering the way in which content is fed to users on their platform. This means that we have to always be educating ourselves and applying newly released techniques/tools that are provided by the platforms to allow us to maintain the value we get from them. If you were to apply the same methods of selling a product on Facebook or Instagram as you did 5 years ago, then it is almost guaranteed that you will be losing out on sales and growth. It isn’t just creating a nice ad, it takes research, analyzing data from test ads, taking courses on new tools, and more. At UADV, social media ads are one of the biggest drivers of sales and brand awareness, however, this is only achieved after multiple team members have devoted a number of hours and work to create ads that convert as high as they do.
This is the most basic form of helping your site appear more in google search results. It is debatable as to the value of Google Adwords in comparison to other forms of marketing and growing your website, however, what is not debatable is the value you get when your site is appearing in more places due to keywords that people are using in direct relation to what you offer. For example, if I am creating a marketing plan for a local landscaping company then I’m going to ensure that when people type the name of the city the company is located in and the service it offers that it is one of the first results to appear. This is done by purchasing digital real estate on the keywords that people are searching for in Google on a daily basis. By putting money into Google Adwords, you will guarantee that your site will appear in front of potential customers. Keep in mind though that an extensive amount of research should be done on the popularity of keywords related to your company before you dedicate a budget to purchasing Google Adwords.
One of the more complex yet highly effective methods to marketing are funnels. Marketing Funnels provide a way for there to be an organized and effective way of converting someone without hoping that a single ad or email will do the job. Most of the people that engage with any brand or product will not convert. The math is actually so universal across the board that it is an understanding that no company will achieve a majority of sales over the amount of people that engage with the brand. So then what happens to the people that don’t convert their first time around? A marketing funnel not only answers that question, it also creates a continuous form of reaching out to the same people that didn’t convert in another form that is made to be more effective. If that 2nd time around doesn’t work then there is yet another way with more value given to the user for them to be motivated to make the conversion. Only after all possible methods of converting someone have been attempted do you now stop trying to bring the user back into the funnel. You will have effectively done all that you could to generate that conversion which will allow you to stop marketing to users that are highly unlikely to convert.