What is SEO?

No matter how little your company is, I am sure we can all agree that the need for an online presence is essential for business growth. Having a good online presence will help you rank higher on google. And the higher you rank in results pages - the more clicks and traffic your site will generate. 

Now the question that might be going through your mind is “What is SEO?” – (We're getting there.)

SEO Meaning

SEO stands for "search engine optimization." This is simply the organic process of improving your site’s visibility to relevant searches. The better visibility your pages have in search results, the more likely you are to capture attention and attract prospective and existing customers to your business.

Technical SEO

Technical SEO is making a website faster, more comfortable to crawl, and understandable for search engines are the pillars of technical optimization.

On Page SEO

On-page SEO is the practice of optimizing individual web pages of a website to make it rank higher and earn more relevant traffic through factors like heading tags, meta descriptions, blog posts, and more.

Off Page SEO

For Off-Page SEO, you have to go out and do work on other websites (such as guest posting and link building) in an effort to increase your site's search engine rankings. This is where backlinks come in, but make sure they are good quality and have a good SEO score.
what is seo

What You Need to Know on SEO

Years ago, search engine optimization was much simpler. However, with regular advancements in Google algorithms -like Chrome Security Warnings, Mobile Speed Update, Video Carousels- SEO has become broader. I know you might be wondering how this affects your business.

Keyword Research

The first step in search engine optimization is to determine what keywords you want to optimize for. This means identifying terms/keywords people are searching for that you want your website to rank for on search engines like Google, Bing, or Yahoo. 
Keywords allow your content to appear higher on a search engine results page (SERP). It's essential that you collect the most intent-driven keywords, which is why we scrape keywords based on multiple factors like your industry, competitors, and SERPs.

Building Links

You get a backlink when a page of another website links to a page on your website. This contributes to improved search rankings for your site page that receives the backlink.

Search Queries

A search query is a string of text that someone types into a search engine, using various combinations of keywords, in order to receive a list of results (called a SERP). We're also able to check which exact keywords bring in the most clicks and revenue into your business.

Search Intent

When people search on Google, they have a certain search intent based on what keyword they used. They're looking for something specific and want to find what they're searching for. This, however, is different from Facebook ads, where users are shown ads based upon their interests.

Schema & Markup

Schema markup is a semantic vocabulary that can be added to your site's HTML. There are about ten types of Schema markup that you can choose from; examples are reviews, price, etc.
what you need to know on seo
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SEO Strategy

From what we have discussed so far, you can see why proper SEO will help boost your website traffic and make it easier for your visitors to navigate and transact.

The perfect SEO strategy will generate traffic from each part of a customer's journey. Each keyword and each landing page created during your SEO campaign is optimized for a certain step in the journey. It is our job to make them loyal repeat customers by the end of the funnel.

5. Capture Attention

We construct captivating headlines to let your audience know what you are going to betalking about, and what benefit there is for them.

EXAMPLE: If you're selling yoga gear online | Keyword: Quick Yoga Meditations

4. Drive Awareness

They're super close to knowing who we are, they're aware our product or service but aren't familiar with our brand yet.

EXAMPLE: If you're selling yoga gear online | Keyword: Best Yoga Mats for Beginners

3. Discover Brand

Your audience is in search of the product/service you offer and is doing research of the different brands like yours.

EXAMPLE: If you're selling yoga gear online | Keyword: Thick Rubber Yoga Mat

2. Consider Us

There's high search intent and they know who we are. They're almost ready to make a purchase - but they need more research.

EXAMPLE: If you're selling yoga gear online | Keyword: "Your Brand" Reviews

1. Repeat Customer

Your squad. Your people. These are people who have previously purchased from you or are very educated on the service/product you offer and do not need more research.

EXAMPLE: If you're selling yoga gear online | Keyword: Buy "Your Brand"

How to Do SEO for Your Company

If you have read all the way here, I say a big congratulations for taking a progressive step in growing your business. Now we’ll talk about how to run SEO for your company. Remember that keyword research we mentioned earlier? Those keywords will be your building blocks to do effective SEO on Google or Youtube.

Google

Google wants to provide the best service for their users. To do this, search engines will scan or crawl different websites to better understand what the site is about.

They further examine your site to determine how easy it is to navigate and read, subsequently rewarding user-friendly sites with higher rankings on the search engine results.
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Youtube

Google isn't the only place for search engine optimization. After Google, Youtube is one of biggest search engine platforms users use in the world.

The same way you want to get your blog posts out there, you also want to do the same for your videos. YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You have to optimize your videos for search both within and outside of YouTube.
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Spy on Your Competitors

It might sound strange but spying on your competitors is somewhat necessary. You determine who are your biggest SEO competitors and see what keywords they're currently targeting. This will serve as a guide when constructing your own content. Don't get caught on what your competition is doing, just be aware of what's going on in your industry so you don't fall behind.

Hire SEO Company

Put your trust in a reliable SEO company that will provide you with excellent results so you can spend more time running your business and less time writing blogs – that don't even rank on the first page of Google.

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How to Do SEO for Your CBD Company

From experience, we understand the "difficulties" of advertising a CBD business. With strict guidelines and constant obstacles, it can seem impossible to market yourself into the CBD market.

But we're here to show you PROOF - it's possible.

Blog Content

Having engaging blog content with effective Call-To-Actions is essential. Suppose your website can provide relevant information about CBD products that answer the specific questions of potential customers. In that case, you'll begin to generate highly qualified leads to help you market your products.

Claim Google Business Listing

If you're a local store, create a Google My Business listing to take a chunk out of local search traffic in your area.

Our clients get an average of 700K views/mo on their Business Listing!

Video Content

Video content is a significant advantage when trying to improve SEO for CBD brands.

A lot of people don't recognize the value video content brings to the SEO game. Google may often prefer video content over written content depending on the keyword.

Social Media

Presence on all social media is significant for you to increase your online channels.
+92% increase in Organic Traffic in 30 Days
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Benefits of Good SEO

Google is the most used search engine in the world. If your brand isn't on the first page of Google Search Results - you can basically consider yourself invisible.

Research shows that only 0.78% of people check the second page of Google results.

By creating more engaging and effective SEO- focused content, you can increase your chances of bringing in more targeted organic traffic.

Drive Traffic to Your Website

SEO can increase your web traffic by getting your website features in relevant searches and drawing in visitors.

Build Brand Awareness

At UADV, we use modified keyword research processes to identify terms your customers are likely searching for. Then, we create optimized content solely for the appropriate audience

Create Omnichannel Experience

With this strategy, once a customer engages with your brand by clicking an ad or visiting your website, each of their social channels becomes a tool to communicate continuously your brand’s message.

Don't be a One-Legged Stool

Companies like Facebook, Google, etc., are constantly shutting down ad accounts and restricting advertising capabilities. By using SEO as another marketing platform, you'll be able to prevent yourself from being a one-legged stool and relying too heavily on one platform.

Common Questions on SEO

SEO marketing is the process of optimizing your website to get more organic traffic.

SEO optimizes your online content so that a search engine likes to show it as a top result for searches of a particular keyword.

To get proper SEO results for your website, contact us today and put your trust in a reliable SEO company that will drive traffic so you can spend more time running your business.

OVERWHELMED? WE'LL HELP YOU OUT.

As business owners, we know it's hard to trust some random agency with your brand. That's why we never hand you off to project managers. You'll always have direct transparent communication - with the people actually running your Marketing strategy.

Running a business can be stressful enough, let us handle what we do best.

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