AMAVI's lit sign above two guests toasting with wine

CASE STUDY · RESTAURANT & HOOKAH LOUNGE · MIDTOWN MANHATTAN

AMAVI

12.79x return on OpenTable ads. $43.81 per reservation on Meta. Page one of Google for the searches New York diners type.

SEO
Google Ads
Meta Ads
OpenTable Ads
Social Media
Content Direction
Google Business Profile
Book Strategy Session
12.79x

Return on OpenTable ad spend, week of July 20, 2026

$43.81

Cost per reservation on Meta ads, with 2 to 3 guests per booking

4x

Organic search traffic growth in two years

#2

On Google for "best mediterranean food new york"

Introduction

AMAVI is an upscale Mediterranean restaurant and hookah lounge in Midtown Manhattan. UADV runs its marketing across paid, search and social. We run Meta ads for reservations, OpenTable ads, Google Ads, SEO, Google Business Profile, social media and content direction. Every channel reports back in one place.

AMAVI New York dining room with cream banquettes and plants

SCOPE

What we run

01

Paid

  • Meta ads for reservations
  • OpenTable ads
  • Google Ads
02

Search

  • SEO
  • Google Business Profile
03

Brand

  • Social media management
  • Content direction
04

Reporting

  • Monthly performance reports
  • Return tracked by channel

Client Goals

✓

Turn ad spend into booked reservations

✓

Rank for the searches New Yorkers make when picking dinner

✓

Grow organic traffic without paying for every click

✓

Track the return on every channel, every month

Book Strategy Session

OPENTABLE ADS · JULY 20 TO 26, 2026

12.79x

Every $1 in OpenTable ads returned $12.79 in campaign sales.

57

Covers booked through the campaign in one week, up 58.3% on the week before

$7,290

Campaign sales in seven days

Meta ads for reservations

$43.81

Cost per reservation from Facebook and Instagram ads

2 to 3

Average guests per reservation, so roughly $15 to $22 per guest seated

GOOGLE SEARCH

Page one where New York searches

AMAVI New York | Midtown Manhattan
Mediterranean restaurant and hookah lounge in Midtown Manhattan.
#2
AMAVI New York | Midtown Manhattan
Mediterranean restaurant and hookah lounge in Midtown Manhattan.
#6
AMAVI New York | Midtown Manhattan
Mediterranean restaurant and hookah lounge in Midtown Manhattan.
#6
AMAVI New York | Midtown Manhattan
Mediterranean restaurant and hookah lounge in Midtown Manhattan.
#6
AMAVI New York | Midtown Manhattan
Mediterranean restaurant and hookah lounge in Midtown Manhattan.
#7
Best Hookah Lounge in NYC | AMAVI New York
Upscale Mediterranean restaurant and hookah lounge in Midtown Manhattan.
Page 1
4x

Organic search traffic, from about 2,500 visits in December 2024 to about 11,000 in October 2026

700+

Keywords ranking at the August 2026 peak, up from under 200 two years earlier

Positions and traffic from Semrush, October 2026. Rankings change by location and day.

SOCIAL MEDIA & CONTENT DIRECTION

Every post on the grid, directed by us

We don't take the photos or shoot the videos. A professional production company does. We curate every aspect of it, from the idea to the grid, and work hand in hand with that team to bring each post to life.

Bartender pouring a cocktail at AMAVICrudo plate at AMAVI New YorkPasta dish at AMAVI New YorkSkillet dish served at AMAVIGuest holding a red cocktail at AMAVICandlelit booth table at AMAVI New York

Photography and video by our production partner. Creative direction and curation by UADV.

Our Results

✓

12.79x return on OpenTable ad spend, with 57 covers in one week

✓

$43.81 cost per reservation on Meta ads, with 2 to 3 guests per booking

✓

#2 on Google for "best mediterranean food new york"

✓

Page one of Google for "nyc hookah" and #6 for "hookah lounge nyc"

✓

About 4x organic search traffic in two years

Book Strategy Session

OpenTable return measured July 20 to 26, 2026, from OpenTable Marketing Results. Meta cost per reservation from Meta Ads Manager, July and August 2026. Rankings and traffic from Semrush, October 2026. Ad spend only. Individual results may vary.

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