Choosing the Right Dental Website Design For Your Practice

Alex Quin
August 7, 2023

Designing a website for your dental practice is a great way to unlock new revenue streams and meet new patients. In this article, we will guide you through choosing the right dental website design for your dental practice website and highlight some dental website design templates for inspiration. Let's dive right in!

Our Top Picks for Dental Website Design Templates

Here are some dental office websites from which you can draw inspiration:

Cal Dental Group

Cal Dental Group

Cal Dental gives website visitors a feel of the dentist's office via an animated video on the homepage that shows the full view of the building and takes visitors on a journey through the inside. By leveraging "video" content, which is the top-rated content form according to marketers, they capture website visitors in the first few seconds of their visit.

Downtown Dental

Downtown Dental

Downtown Dental has one of the best dentist web design templates out there! It also leverages copywriting and compelling marketing tactics to sell its services to visitors right from the home page. This dental practice website has a detailed menu with a dedicated "smile gallery" to serve as proof to interested website visitors.

Allaire Dental Care

Allaire Dental Care

Allaire Dental Care uses aesthetic colors to convey a feeling of calmness. Noting that many people are scared before their dentist visits, this is a huge selling point. The website design also includes proof of their inclusivity, which is reflected in the "accessibility menu" and the bottom left corner.

Cedar Village Dentistry

Cedar Village Dentistry

"Feel great about your smile and your dentist" is everything a person would want to hear while they are in the market for a dentist, and the Cedar Village Dentistry website tells you just that. There's also a "patient login" portal on the website to ensure that patients always have access to dental care and that they can keep track of their appointments and post-appointment activities.

Bowles Dental

Bowles Dental

Bowles Dental's website design is an excellent example of how minimalism and personalization can create a near-perfect user experience. By using a clean and simple design, Bowles Dental has created a website that is easy on the eyes and highly functional. One of the website's prominent features is its easy accessibility to dental services. The website uses several icons that prompt visitors to take action, such as "Book online" and "Call or Text." These icons are strategically placed on the website, making them easy for visitors to find and use.

Specialist Kids Dentist

Specialist Kids Dentist

SKD is one of the best pediatric dental websites we have come across, with vibrant colors and pictures that will appeal to any parent looking to book a dentist visit for their kid. This dental practice website design also ensured that the practice's contact details were prominent on the website, making it super easy for website visitors to reach out to the dental office.

Grand Street Dental

Grand Street Dental

Grand Street Dental is one of the best dental websites you will find, and it features a modern design and a carefully positioned row of reviews from outstanding brands who attest to the excellence of their service. Grand Street Dental goes a step further by adding a "Before and After" menu, showcasing its work's effectiveness on clients. This is something that all dental practices can add to their websites to increase conversion.

From our top picks, the right dental website must have a distinct vibe that welcomes visitors, be it abstract shapes or images and videos of happy people. However, there is much more that goes into making sure that your website is visible on the internet; this portion of the website design only becomes significant after it is seen by actual website visitors who are interested in your service.

Key Features to Look for When Choosing a Dental Website Design

The best dental web design features interactive elements that make it easy for visitors to navigate your website and understand your services. These featured elements should also help you rank highly on Google search engine results pages. Here's a look at some of the key features you should consider:

Responsive Design

A responsive design is a key feature that good dental website design companies must consider when creating a site. Responsive designs allow dentistry websites to adjust to different screen sizes and devices (functioning correctly on desktop computers, laptops, tablets, and smartphones), ensuring that your website is accessible and user-friendly, no matter how your patients browse it. This feature helps improve the user experience and boosts your website's ranking on Google.

User-Friendly Navigation

User-centric designs always appeal the most to users and should be at the center of your dental website development plan. This means that dental websites need to ensure that visitors find what they need quickly and easily. An intuitive navigation menu and site map help with this, as they make it easy for patients to access important information such as contact details, services offered, and pricing. This feature improves the user experience and keeps patients engaged with your website, reducing your website's bounce rate and increasing your chance of ranking higher on Google.

Clear Call-to-Actions

Clear call-to-actions (CTAs) on your dental website encourage visitors to take action and make appointments. Whether it's a "Book an Appointment" button or a "Call Now" feature, or even something a little bit cheesy like "Click here to smile brighter than ever before," CTAs help with dental website marketing by converting visitors into patients. A clear and prominent CTA can help increase your website's conversion rate and generate more leads for your practice.

High-Quality Visuals

Great dental websites all possess high-quality visuals. These visuals, which usually include images and videos, convey important information about your practice, showcase your facilities, and provide insight into the patient experience. High-quality visuals can create a positive first impression of your practice, build trust with potential patients, and improve engagement on your website.

Dental-Specific Features

Including dental-specific features such as an online appointment booking system, online patient forms, and a virtual consultation tool improves the user experience, increases patient satisfaction, is a must for websites for dentists. These features make it easy for patients to interact with your practice, reduce the time spent on paperwork, and provide a more convenient service. Experienced dental website designers ensure to include these elements when working on custom dental websites.

Patient Testimonials

Patient testimonials are an effective way to build trust and credibility with potential patients. Positive reviews and testimonials can demonstrate your expertise, showcase the quality of your services, and provide social proof that your practice is trustworthy. Including patient testimonials as a "page" on your website can help to improve your online reputation and generate more referrals.

Search Engine Optimization

Search engine optimization (SEO) is crucial for any dental website, as it helps to improve your website's visibility on search engines. Optimizing your dental website’s content and structure can help improve your search engine ranking and increase organic traffic. A well-optimized website attracts new patients and increases the visibility of your practice online. If you already have a dentist's website, you should look into a professional SEO audit, as SEO is a continuous process.

Mobile Optimization

Most potential dental patients are searching for dental practices on their mobile phones, so it is essential for any dental website, as most internet users now browse on their mobile devices. A mobile-friendly website ensures that your website looks great and functions correctly on smartphones and tablets. This feature helps to improve the user experience, increase engagement, and reduce bounce rates.

HIPAA Compliance

Health Insurance Portability and Accountability Act (HIPAA) compliance is important for any dental website. HIPAA is a federal law that protects the privacy and security of patients' personal information. It's essential to ensure your website complies with HIPAA regulations to protect your patients' sensitive data. Professional web designers can help you create a secure and compliant dentist website design.


By including CTAs, high-quality visuals, dental-specific features, patient testimonials, SEO optimization, mobile optimization, and HIPAA compliance on your website, you can ensure that your practice stands out from the competition and provides a great customer experience to potential patients. If you can't build your website on your own and would like to hire the services of dental web designers, ensure that they include all the features mentioned.

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