hiring a seo specialist

What to Know When Hiring a SEO Specialist

Michelle Chia
April 9, 2024

If you are running a business, it is essential to ensure that you are doing everything you can to optimize your website and increase your search engine ranking. After all, what good is a website if no one can find it? That's where SEO comes in. SEO, or search engine optimization, is the process of improving the visibility of a website or web page in search engine results pages (SERPs). It is a complex process that requires the help of an expert, which is why many businesses hire an SEO specialist. 

There are a lot of misconceptions about what SEO is and what it can do for your business. Some people think that SEO is all about stuffing keywords into your website and making sure your website appears as the first result in a Google search. While keyword optimization is an essential part of SEO, there's much more to it than that.

So what exactly does an SEO specialist do? And what should you look for when choosing one? Keep reading to find out!

What Is An SEO Specialist?

An SEO specialist is someone who specializes in optimizing websites for search engines. This, in turn, helps businesses improve their organic search engine ranking and visibility. A Search Engine Optimization (SEO) specialist is also defined as a marketing professional who tests, changes, and analyzes a website to have it optimized for search engines such as Google, Bing, and so on. This professional also ensures search results are relevant enough to create a positive user experience, growing website traffic, brand awareness, and lead volume. 

What Do SEO specialists Do?

Basically, an SEO specialist uses various techniques to improve your website's ranking, including on-page optimization, off-page optimization, link building, and keyword research. They will also track your website's analytics to see how your ranking improves and make changes as needed.

However, an SEO specialist's job responsibilities depend on the organization they work for. For example, an in-house SEO specialist working for a small business will likely have different duties than an SEO consultant working for a larger company. Their job is to ensure that your website is as visible and accessible as possible to search engines and potential customers.

An SEO specialist's responsibilities also include the following:

  1. Conduct SEO campaigns to execute tests and collect and analyze data or results. 
  2. Identifying trends and insights to achieve maximum ROI.
  3. Managing the expenses of SEO campaigns by staying on budget, estimating monthly costs, and reconciling differences.
  4. Collaborating closely with the web development team to ensure SEO best practices are properly followed all through the website content.
  5. Working with the editorial and marketing team to drive SEO in content creation and content marketing.

Why Does Your Business Need An SEO Specialist?

SEO specialists are essential for businesses that want to improve their organic search ranking. Without SEO, it can be tough for potential customers to find your website. And if they can't find your website, they can't buy your products or services.

An SEO specialist can help you improve your website's visibility and make sure it appears in front of potential customers when they are searching for what you offer. They can also help you improve your website's layout and design to make it more user-friendly.

In short, an SEO specialist can help you attract more visitors to your website and generate more leads and sales for your business. And that is why all businesses need an SEO specialist!

Why Is SEO So Important?

Following the above, it is evident that SEO is essential for any business that wants to succeed online. This is because SEO helps you get found by potential customers when searching for what you offer.

Think about it this way: if you have a brick-and-mortar store, you need to make sure it's easy for people to find. The same is true for your website. You need to ensure it's easy for potential customers to find you online. And that's what SEO is all about.

SEO is also important because it can help you improve your website's overall appeal. If your website is user-friendly and easy to navigate, potential customers are more likely to stay on your site and explore what you have to offer. This can lead to more sales and conversions for your business.

Finally, SEO is important because it helps you build trust and credibility with potential customers. When your website appears in the top results for relevant search terms, it shows potential customers that you are a credible and trustworthy business. This can help you win more customers and grow your business.

Characteristics Of A Professional SEO Specialist

Many qualities make a great SEO specialist. However, some qualities are more critical than others. Here are the top qualities of a professional SEO specialist:


A great SEO specialist has significant experience in the field. They have worked with different businesses and helped them improve their organic search ranking. This experience gives them the necessary knowledge and skills to help your business succeed.


A great SEO specialist is creative. They are always looking for new and innovative ways to improve your website's visibility and ranking. They are also creative in their approach to problem-solving. This allows them to find solutions to any challenges that arise quickly.


A great SEO specialist is organized and detail-oriented. They can manage multiple projects at once and keep track of all the details. This ensures that they can always deliver quality results.


A great SEO specialist is strategic in their approach. They carefully plan and execute each campaign to ensure maximum success. They also profoundly understand how search engines work and what it takes to rank well.


A great SEO specialist is communicative. They keep you updated on their progress and are always available to answer your questions. They also provide clear and concise reports showing you their efforts' results.

4 Tips To Choose The Right SEO Specialist For Your Company

When choosing an SEO specialist, you should keep a few things in mind. They include:

Highly Skilled And Experienced Professional

Experience and skill are the two most important qualities for an SEO specialist. 

Make sure you choose someone with significant field experience and a proven track record of success.

Offers Various SEO Packages To Suit Your Needs

An excellent SEO specialist offers various packages to suit your needs and budget. This allows you to choose the right level of service for your business.

Provides Clients With A Roadmap

Also, an SEO specialist should provide their clients with a roadmap. This helps you understand what they are doing and why. It also allows you to track their progress and see results over time.

Has A Clear Reporting System

An excellent SEO specialist has a clear reporting system. This allows you to see the results of their efforts and track your progress.

At the end of the day, choosing the right SEO specialist is essential to the success of your business. Make sure you take the time to find someone who has the experience, skill, and commitment to help you succeed.

4 tips to choose the right seo specialist for your company

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Why continue wasting more time and money on marketing strategies that don't work? Your business deserves better marketing. Say goodbye to empty promises and half-ass results. UADV is the only full-service marketing agency that grows your business (no excuses). Get a free consultation with our expert team now!

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