MIDI

Paid Ads

Copywriting

Sales Automation

Web Design

Introduction

MIDI Construction partnered with UADV to build its marketing system entirely from scratch.
Before our involvement, the company had no marketing infrastructure, no tracking, and no automation — relying only on referrals and word-of-mouth. This made it impossible to scale or measure performance.

UADV developed a complete, end-to-end marketing ecosystem — including creative direction, automation, CRM integration, paid media strategy, and sales consulting — to create a system built for measurable and repeatable growth.

Client Goals

Build a marketing and sales system from the ground up
Generate consistent, qualified leads
Automate follow-up and retargeting processes
Strengthen communication between marketing and sales
Lower acquisition costs across every stage of the funnel

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Our Strategy

STEP 1: Discovery & Audit

Conducted offline conversion and Business Manager audits

Performed a CRM system audit to define tracking and attribution

Outlined a full marketing, automation, and sales flow

STEP 2: Build & Implementation

Developed brand voice and conversion-focused ad copywriting

Created video scripts and a paid advertising video strategy

Implemented automations, retargeting campaigns, and Messenger bot optimizations

Applied conversion rate optimization to landing pages and funnels

STEP 3: Optimization & Consulting

Delivered sales process consulting to align marketing and sales teams

Provided digital marketing consulting for long-term optimization

Stabilized campaign performance and lead quality after 90 days of data-driven testing

Our Results

After the first 90 days, UADV successfully stabilized MIDI’s ad performance and established a consistent, scalable system that produced the following outcomes:

2.34% increase in click-through rate
22% reduction in cost per lead
29.4% reduction in cost per call
15% reduction in cost per deal closed
Generated 7 figures in revenue through the new funnel strategy

Before

After

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Juan Echeverry

Founder of MIDI

I couldn't believe the amount of leads I was able to close with UADV's help. Without them, I don't think we would have survived the pandemic. The best part was I didn't have to worry all the time about whether or not leads were coming in, some of them booked directly into my calendar and were ready to go immediately.

Disclaimer: Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real participants, and may not reflect the typical client experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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