Develop a new art collection for a target demographic not yet established in the Ikonick persona while retaining their core brand DNA.
The UADV Team created a diverse collection that targeted a new audience of travel & adventure enthusiasts featuring pieces like "Passport", "Baggage Tag", and "Departures". The team conceptualized "Departures" through their own love of travel & took the challenge on creating Ikonick's first negative-based piece that used words like regret, doubt, and more.
IKONICK is a Los Angeles brand putting a new spin on the business of inspiring others through art. Embodying popular culture, their exclusive collections exist to motivate in a way that’s entirely our own. Started as a passion project in 2016, IKONICK is now the fastest growing digital art company in the world. They've partnered up with entrepreneurial icons Gary Vaynerchuk and Scooter Braun, and earned licensing rights for the NBA, Muhammad Ali, Marilyn Monroe, and many others.
WHAT WE DID
Creative Design Concept
A LETTER FROM THE CEO,
Every marketing agency I've ever worked with lacked creativity and weren't trained in human psychology. Working with Michelle and her team relieved a lot of stress from our creative department and brought a fresh perspective that converted customers. Having the ability to develop and execute ideas is the intangible every business should look for in a service provider.
- Jeff ColeCo-Founder of Ikonick
One of the fastest trending products in IKONICK on launch
THE RESULTS ARE IN...
In connection with company initiatives, UADV's "Departures" concept reached