Design Concept
Creative Direction


IKONICK is a canvas art brand that is putting a new spin on the business of inspiring others through art. From the Popeye, Monopoly, and more, they embody popular culture through their exclusive collections that exist to motivate and push others. Whether you’re working out of a cubicle or hustling with an ocean view, they've created hundreds of pieces to motivate you through your mornings, days, and nights. Started as a passion project in 2016, IKONICK is now the fastest growing digital art company in the world. Displayed in thousands of homes and offices spaces, they've also partnered up with entrepreneurial icons Gary Vaynerchuk and Scooter Braun, and earned licensing rights for the NBA, Muhammad Ali, Marilyn Monroe, and many others.

Client Goals

  • Drive more sales
  • Develop new art collections
  • Retaining core brand DNA with newly conceptualized pieces
  • Create new target demographics not yet established in the Ikonick persona

Our Strategy

The UADV Team created diverse collections that targeted new audiences like travel & adventure enthusiasts featuring pieces like "Passport", "Baggage Tag", and "Departures". The team conceptualized "Departures" through their own love of travel & took the challenge on creating Ikonick's first negative-based piece that used words like regret, doubt, and more.

Ikonick's #1 Best Selling Piece across all collections is now "Note to Self", a UADV conception for the Ikonick Women's Collection. Created to inspire & empower women, out of the 25 piece collection – 11 pieces were creatively designed by the UADV team.

Action Items

1. Brainstorm possible audience personas IKONICK has not targeted yet.

2. Conceptualize designs and put together with perfect quote.

3. Determine the overall message behind the piece.

4. Create collections from best selling pieces.

Our Results


trending products in IKONICK history


5 Pieces in 1st & 2nd Month of Launch


Best-Selling Pieces Storewide

Jeff Cole

Every marketing agency I've ever worked with lacked creativity and weren't trained in human psychology. Working with Michelle and her team relieved a lot of stress from our creative department and brought a fresh perspective that converted customers. Having the ability to develop and execute ideas is the intangible every business should look for in a service provider.


Disclaimer: Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real participants, and may not reflect the typical client experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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