The UADV Team created diverse collections that targeted new audiences like travel & adventure enthusiasts featuring pieces like "Passport", "Baggage Tag", and "Departures". The team conceptualized "Departures" through their own love of travel & took the challenge on creating Ikonick's first negative-based piece that used words like regret, doubt, and more.
Ikonick's #1 Best Selling Piece across all collections is now "Note to Self", a UADV conception for the Ikonick Women's Collection. Created to inspire & empower women, out of the 25 piece collection – 11 pieces were creatively designed by the UADV team.
1. Brainstorm possible audience personas IKONICK has not targeted yet.
2. Conceptualize designs and put together with perfect quote.
3. Determine the overall message behind the piece.
4. Create collections from best selling pieces.
Every marketing agency I've ever worked with lacked creativity and weren't trained in human psychology. Working with Michelle and her team relieved a lot of stress from our creative department and brought a fresh perspective that converted customers. Having the ability to develop and execute ideas is the intangible every business should look for in a service provider.