The Garden

Brand Building
the garden website


The Garden is an Initiative 71 Weed Gifting Shop located in the heart of Washington DC. While The Garden is one of the most popular stores in the district, they wanted to find a way to dominate the market and provide a better experience to their customers both new and old. Their brick & mortar store received consistent foot traffic, but they wanted to boost both their foot and website traffic.

Client Goals

  • Increase foot traffic to brick & mortar store
  • Boost website traffic
  • Become an industry leader in the area
  • Nurture new and existing customers

Our Strategy

Our team determined the best way to grow The Garden was to implement a SEO campaign from scratch. We needed to target location-specific keywords that would allow any person (resident or tourist) in the Washington DC area to easily find The Garden. Besides that, our blog content needed to stand out above the rest of the Initiative 71 compliant stores in the area so potential customers would choose our client over the others. Once traffic would hit the website, we also strategized lead generation tactics to be able to capture emails and phone numbers.

Action Items

1. Strategize a SEO campaign from scratch.

2. Research popular keywords to target.

3. Curate blog content with high-quality infographics.

4. Develop nurture sequences for audiences on email and text message.

Our Results

digital marketing results


Organic Traffic in 9 months


Ranked KWs in 9 months


for "How to Get Weed in DC"

Anthony Woodland

CEO of The Garden
Where do I begin? UADV are some of the most professional people I’ve done business with. They truly care about delivering top tier service in a timely matter (In digital products this is key). I couldn’t recommend them enough. 10/10 All day.
Disclaimer: Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real participants, and may not reflect the typical client experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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