Roof Ignite

Introduction

Roof Ignite is a marketing agency that helps roofing companies grow and succeed. Before working with UADV, the brand didn’t have a clear online look and used outdated visuals that didn’t show how skilled they are or the results they get.

UADV worked with Roof Ignite to build a complete brand system — including a modern logo suite, color palette, and a responsive website — aligning every element with their mission to bring trust, innovation, and visibility to the roofing industry.

Client Goals

Create a professional brand identity from scratch

Design a responsive, modern website

Establish visual consistency across all media

Improve credibility and lead conversion online

Build branded assets for social and video marketing

Our Strategy

STEP 1: Discovery & Brand Direction

Goal: Shape the brand’s identity and visual style.

Found outdated branding and uneven online presence

Studied competitors to make Roof Ignite stand out

Gathered ideas for logos, colors, and fonts

STEP 2: Design & Development

Goal: Build a strong and unified digital presence.

Shared logo, font, and color options for feedback

Created brand guidelines and design templates

Designed a responsive website with an easy user experience

Used visuals across digital and video paltforms

STEP 3: Launch & Optimization

Goal: Keep the brand consistent and visible after launch.

Launched the site with SEO best practices

Matched branding across all online channels

Improved page speed and tracking setup

Delivered branded videos and social media assets for future campaigns

Our Results

1. Brand Identity Development

Primary Logo Design – Custom logo creation aligned with brand vision
Secondary Logo Design – Alternate formats for flexible use (square, horizontal, etc.)
Favicon Design – Simplified mark for browser and app icons
Typography Selection – Curated font system for web and print
Color Palette Selection – Unified primary, secondary, and accent color set
Brand Guidelines Document – PDF outlining colors, fonts, logo use, and dos & don’ts

2. Video & Media Assets

YouTube Animated End Screen – Custom outro animation
Lower Third Graphics – Branded overlays for video content
Social Media Icons – Custom-branded icons for consistent visuals
Thumbnail Templates – Optimized for engagement and click-through
LinkedIn Thumbnails – Professional designs for company updates

3. Website Development

Custom 5-page website design (Home, About, Services, Contact, Blog/Portfolio)
Fully responsive across desktop, tablet, and mobile
Aligned every visual element with the new brand identity

Branded Assets

Testimonials

Disclaimer: Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real participants, and may not reflect the typical client experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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