Immigration Law Firm (Washington, D.C.)

Introduction

A Washington D.C.–based immigration law firm known for helping families navigate complex cases partnered with UADV to rebuild its marketing infrastructure.Before our involvement, campaigns showed low click-through rates, inaccurate attribution, and limited visibility into true ROI. One staff member managed all marketing operations, creating bottlenecks and poor cross-team communication.

Client Goals

Increase qualified leads and consultations

Improve tracking accuracy between Meta Ads and CRM

Build automations for lead nurturing and follow-up

Strengthen brand voice and ad creative

Lower cost per lead, call, and consultation

Our Strategy

STEP 1: Discovery & Audit

Conducted offline conversion and Business Manager audits

Audited CRM systems to repair attribution errors

Reviewed historical campaign data, copy, and targeting

STEP 2: Optimization & Setup

Defined brand voice and updated all ad copy

Created video scripts and a paid video strategy

Set up automations, Messenger bots, and retargeting campaigns

Applied conversion rate optimization across landing pages

STEP 3: Growth & Scale

Delivered digital marketing consulting and team training

Scaled high-performing campaigns using continuous data reviews

Improved communication flow and long-term marketing consistency

Our Results

311% increase in click-through rate
43% reduction in cost per lead
34% reduction in cost per call
Brand guideline15% reduction in cost per consultations
Scaled from 7- to 8-figure monthly revenue
Generated $23M in 5 months through Meta Ads

Testimonials

Disclaimer: Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real participants, and may not reflect the typical client experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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