THE CHALLENGE

The newly designed collection was looking to have a deeper connection with their audience and having them fully understand that Alejandra Espinoza had designed the collection from scratch.

THE SOLUTION

By utilizing Alejandra's high profile personality brand, the UADV Team was able to convert that generated traffic into a multi-channel sales strategy backed by a strategic digital marketing campaign including personalized video text messages from Alejandra.

AIMAE

AIMAE™ is a clothing line inspired by celebrity actress and TV Host Alejandra Espinoza. Our apparel is made for women who want to look and feel their best. From the high-quality material made to trendy styles, Alejandra is directly involved in the selection and design of clothes using her unique sense of style and love for fashion.