Aimae

Paid Ads
Copywriting
Email Marketing
Content Creation
aimae website

Introduction

AIMAE™ is a clothing line inspired by celebrity actress and TV Host Alejandra Espinoza. Their apparel is made for women who want to look and feel their best. AIMAE was looking to have a deeper connection with their audience and having them fully understand that Alejandra Espinoza had designed the collection from scratch.

Client Goals

  • Drive more sales
  • Create more engaging images and videos
  • Collaborate with other brands in the space
  • Nourish new and existing customers

Our Strategy

UADV came into the campaign after the collection was designed. One big factor we needed to keep in mind is that we were only working with sizes Small, Medium, & Large leaving a big portion of buyers with no availability to purchase. We also had no video content, about content, making of, or behind the scenes content for targeted ads.

This made it difficult to fully connect with the customers and let them fully understand that it was indeed Alejandra Espinoza who designed the collection from scratch. If customers had a clearer picture and understanding they would be more likely to convert and be lifelong customers.

Action Items

1. Strategize a campaign for Facebook & Instagram paid advertising.

2. Create assets like email graphics, social media graphics, and ad content.

3. Develop nurture sequences for audiences on email and text message.

4. Curate video and photo shoots for new product collection drops.


Our Results

74%

of overall company sales from UADV

$10k

in sales from 14,000+ emails
aimae thumbnail

Luzma Echeverry

Partner at AIMAE
The brand launch of AIMAE was smooth and stress-free with UADV. They were there throughout every step of the project and answered all my questions. Not only is their marketing performance top tier, but they know how to treat their client's businesses as if it was their own.
Disclaimer: Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real participants, and may not reflect the typical client experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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