CASE STUDY

AIMAE

DIGITAL MARKETING & CONTENT DISTRIBUTION

THE CHALLENGE

The newly designed collection was looking to have a deeper connection with their audience and having them fully understand that Alejandra Espinoza had designed the collection from scratch.

THE SOLUTION

By utilizing Alejandra's high profile personality brand, the UADV Team was able to convert that generated traffic into a multi-channel sales strategy backed by a strategic digital marketing campaign.

AIMAE

AIMAE™ is a clothing line inspired by celebrity actress and TV Host Alejandra Espinoza. Our apparel is made for women who want to look and feel their best. From the high-quality material made to trendy styles, Alejandra is directly involved in the selection and design of clothes using her unique sense of style and love for fashion.

WHAT WE DID

Initial Consulting
Digital Marketing Consulting
Shopify Project Plan
Full Scale Digital Marketing Plan
Brand Voice
Website Copy
SEO
Installing Analytics
Post Purchase Upsell Integration
Third Party Upsell App Strategies
Strategies to Raise Average Order Values & Conversions

Search Console Integration
Tag Manger Integration
Facebook Pixel Integration
Data Mining & Interpretation
Google Analytics
Facebook/IG Analytics
Facebook Insights
Abandoned Cart Email Sequences
Nurture Welcome Sequences
Abandoned Cart Text Sequences
Content Creation (Photo & Video)
Brand Launch Marketing Strategy

+14.5K

EMAILS COLLECTED

+769

PHONE NUMBERS COLLECTED

+82%

EMAIL CONVERSION RATES

+3.8M

VIDEO VIEWS

THE RESULTS ARE IN...

In connection with company initiatives, UADV Marketing efforts accounted for

73.5% OF OVERALL COMPANY SALES

as a result of implemented strategies upon launch.

BE OUR NEXT SUCCESS STORY

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