adidas dropped a new Originals collection and needed to create buzz.
Our team wanted to create a collaboration that represented our love for fashion, music, & visual art. We created a strategic partnership with Director Dre Films as part of a promotional content campaign that was fueled by creativity and diversity. Alongside Dre Films, embodying the same love of fashion, music, & visual art, we were able to create a fresh look to each shot.
Director Dre Films brought a perfect mix to the table having worked with Artists like Lil Wayne, Drake, & Pusha T. He also crafted graphics for Rick Ross, Meek Mill, & Wale. He was nominated for 2 consecutive years by BET Hip Hop Awards for Director of the Year 2013 and 2014.