When To Post On TikTok [Best Engagement Hacks]

Alex Quin
August 7, 2023

TikTok is a social media app where users can share short videos with others. The app is especially popular with millennials and Generation Z. As a social media platform, TikTok has come a long way. What started as a simple app for sharing videos with friends has turned into a powerful marketing tool for small business owners, content creators, and organizations. In this article, we will discuss when to post on TikTok and explain how business owners can use it to reach new customers. 

Does It Matter What Time You Post On TikTok?

The short answer is yes, it does matter what time you post on TikTok. Just like with any other social media platform, the best times to post on TikTok are when users are most active. The first thing to know about using TikTok is to know the purpose of your content. Are you trying to be funny, or are you trying to promote a product? This will determine when you should post.

For example, if you are posting funny videos, the best time to post is during the weekdays after school and work hours. This is when people are most likely to scroll through their feeds and look for a laugh. However, if you are posting videos about a new product or service, the best time to post is during the weekdays before work hours. This is when people are most likely planning their day and looking for new products to try.

Whatever your purpose may be, it is essential to know that the timing of your posts is crucial to getting the most engagement.

What Is The Best Time To Post On Tiktok? (In EST)

Typically, the purpose of scheduling your TikTok post time is to discover the best time to capture people's attention on the app and generate better engagement. If you are targeting a global audience, post during peak times in multiple time zones, or use TikTok's feature to post automatically at the best time for each time zone.

For those in the Eastern timezone, studies discovered that the best Eastern times (EST)to post on TikTok are 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m. This is when people are most active on the app and are more likely to see your content. If you want to get maximum engagement, make sure to post during these times. 

Also, other ideal times for that for posting on the TikTok platform include:

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., 11 p.m.
  • Thursday: 9 a.m., 12 p.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

Although this isn't a strict pattern, these are some of the best times to post on TikTok if you're looking for more user engagement.

what is the best time to post on tiktok

Why It's Important To Find The Best Times To Post On Tiktok?

Now that you know a little more about when to post on TikTok, it's time to look at why this is so important. After all, doesn't your content just get seen if it's good enough?

The answer is no. Even the best content can get lost in the shuffle if it's posted at the wrong time. Remember that TikTok is a social media platform, which means that it is constantly being updated with new content. If you want your content to be seen, you need to make sure that it is posted when people are most likely to be scrolling through their feeds.

By posting during strategic times, you increase your chances of being seen by more people. This, in turn, leads to more engagement, which is the ultimate goal of using TikTok for marketing.

Also, time management and scheduling are essential features for any online marketer. If you are posting on multiple platforms, keeping track of the best times to post can be challenging. This is why it is essential to discover the time that works best for you and your content. Once you find this sweet spot, you can see a significant difference in the engagement of your content.

Other Engagement Hacks For When To Post On Tiktok

You can also try other engagement hacks to get more views on your content. For example, using hashtags is a great way to get your content seen by more people. You can use up to 30 hashtags on each TikTok post, so make sure to take advantage of this feature.

Not sure which hashtags to use? You can also try using a hashtag generator tool to help you find the best ones for your content. Hashtag generators like TikTokFinder and All Hashtag can help you find popular, relevant hashtags that you can use to reach more people.

Here are some other engagement hack for when to post on tiktok

1. Sync Up With Your Followers

Following is one of the best engagement hacks on TikTok. When you follow someone, they get a notification, which increases the chance they will check out your content. You can also try to engage with other users by liking and commenting on their videos. This is a great way to start building relationships with other Tiktokers and getting more people to see your content.

2. Think About Your Own Schedule

When trying to figure out the best time to post on TikTok, it's essential to think about your schedule. If you're busy, you might not be able to post during the best times for engagement. In this case, try to find a time that works best for you and stick to it. Consistency is vital when it comes to social media, so make sure that you are posting regularly.

3. Experiment With Different Times

Finally, don't be afraid to experiment with different times to see what works best for you. There is no magic formula for the best time to post on TikTok. It all depends on your audience, your content, and your schedule. So try out different times and see what gets the most engagement from your followers.

4. Use Trending Music

Music is a big part of TikTok. Users can add background music to their videos from the app's vast library of songs. 

When you're choosing a song for your video, try to pick one that's popular or trending. This will make your video more likely to show up in the "For You" section. You can find trending songs by clicking on the "Sounds" tab and scrolling through the list.

If you're using your own music, make sure you have the rights to it. TikTok has a strict policy against copyright infringement. If you use someone else's music without permission, your video could be taken down.

If you're not sure whether you have the rights to a song, you can contact the artist or record label directly. They will be able to tell you if you need a license to use the song in your video.

Want To Improve Your TikTok Reach? 

TikTok has quickly become one of the most popular social media platforms, with over 800 million active users worldwide. If you're not marketing on TikTok, you're missing out on a huge opportunity to reach a new audience.

At UADV, we can help you get started with TikTok marketing. Say goodbye to empty promises and half-ass results; UADV is the only full-service marketing agency that grows your business (no excuses). Get a free consultation with our expert team now!

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