how to design a website

How to Design a Website: Tips to Achieve a Professional Look

Alex Quin
April 9, 2024

In today's digital age, having a website for your business or personal brand is essential. A well-designed website can help you stand out from the competition, attract potential customers, and establish your online presence. However, designing a website from scratch can seem like a daunting task, especially if you have no prior experience in web design. But fear not; with the right tools and techniques, you can create a professional-looking website. In this blog post, you will learn how to design a website from scratch; from planning and layout to content creation and optimization. 

The Nitty Gritty Details

Before you learn how to design a website from scratch, it is important to go over a few basic details.

Define Your Goals And Objectives

When deciding to design a website, you have to consider your goals and objectives. What do you want the website to achieve? Are you looking for an online presence or hoping to use it as an eCommerce store? Understanding your goals will help guide the design process, allowing you to identify what looks best for your website.

Choosing A Platform

Once you have established what you want from your website, the next step is to choose a platform that fits your needs. Below are different website platforms you can consider:

Self-Hosted Platforms 

These platforms require you to host your website. You will be responsible for the website's maintenance, support, and security. Popular self-hosted platforms include WordPress, Joomla!, and Drupal. However, if you are looking for a user-friendly and customizable platform that is both scalable and reliable, WordPress is an excellent choice.

  • You have complete control over your website.
  • You can customize your website to suit any design and functionality needs.
  • You can easily scale up or down as needed.
  • You can choose the hosting provider that suits your needs.
  • You are responsible for any website maintenance, updates, and security.
  • Hosting costs may be more expensive than other platforms.
  • It requires technical knowledge to maintain these platforms.

Website Builders

These platforms offer hosting and design tools, so you don't need to worry about the technical side of things. Popular website builders include Wix, Squarespace, and Weebly.

  • The platform takes care of all the technical aspects for you.
  • Web page designs are pre-made and ready to go.
  • It is user-friendly, so you don't need any coding experience.

  • You are limited in terms of the customization available.
  • Hosting costs may be more expensive than other platforms.
  • You don't have complete control over your website, as you are at the mercy of the platform.

Custom-Built Websites


These are websites that are built from scratch. They require a developer to create the design and code it into existence. This option is best for those who want complete control over their website and have deep pockets, as the development costs can be significant.

  • You have full control over your website's design, functionality, and features.
  • You can create a unique, functional design tailored to your needs.
  • You don't need to worry about the limitations of other platforms.
  • Development costs can be expensive.
  • It requires technical knowledge to maintain these websites.
  • Updates, maintenance, and security are the website owner's responsibility.

Choosing a platform can be tricky, as there are countless options available. Below are some factors to help you determine the best platform for you:

  • Your budget: How much money are you willing to spend on hosting, maintenance, and development costs?
  • Your technical knowledge: Do you have experience in web design or coding? If not, you may want to opt for a website builder or a hybrid approach.
  • Your goals and objectives: What do you want to achieve with your website? Are you looking for an eCommerce platform or just a simple blog site?
  • Your timeline: How quickly do you need your website up and running? A website builder or hybrid approach may be better on a tight deadline.
  • Your design preferences: Do you have a specific design in mind for your website, or do you want to use pre-made templates?

Once you've considered all of these factors, it should be easier to determine which platform is best for your website design needs.

Lock In Your Domain Name And Hosting Provider

Once you have chosen your platform, the next step is to claim domain names and find a hosting provider. A domain name is what people type into their browser when they want to visit your website, while a hosting provider allows your website to be accessible online.

Factors to consider when choosing a domain name include:

  • Your business name and industry: Choose a domain name that reflects your business, which will help people find you online.
  • Keywords: Including relevant keywords in your domain name can improve search engine rankings and make it easier for customers to find you.
  • Brandability: Make sure your domain name is unique and easily remembered. Also, ensure your domain name is easy to spell and pronounce, which can help people remember it.
  • Relevancy to your target audience: Are you targeting a local or global market? If it's the latter, consider registering the .com version of your domain name.
  • Whether or not it is available: Before registering your domain name, make sure it is not already taken.

Once you've chosen the perfect domain name, you will need to select a hosting provider. When it comes to hosting providers, there are many different options available depending on your needs. Some popular hosting providers include Bluehost, Siteground, and GoDaddy. It is crucial that you pick the right hosting provider for your specific website needs because this will affect the performance and security of your website. 

When selecting a hosting provider, some factors to consider are:

  • Storage space: How much storage space do you need for your website?
  • Bandwidth: Do you have high-traffic needs, or are you starting with a small blog?
  • Security features: What features do they offer to protect your website from malicious attacks?
  • Support: Does the hosting provider offer 24/7 customer support in case you have any issues?
  • Price: How much is your budget for hosting?
  • Ease of use: Is the service user-friendly and suitable for beginners?
  • Reliability: What is their uptime, and how long have they been in business?

Once you've chosen a domain name and hosting provider, it's time to start building the foundations of your website.

building the foundations

Building The Foundations

At this stage, you should have all the basic aspects of your website in place - such as the domain name and hosting provider. Now it is time to build foundations for your website.

Create A Wireframe

A wireframe is a visual guide that outlines the structure of your website. It helps you plan how each page will look and how they will be connected. Creating a wireframe can help save time in the long run, allowing you to test out different design ideas before investing too much time into coding or designing.

Key elements that should be included in a wireframe are:

Overall Layout

What will be included on each page, and where should they be placed? This includes the structure of the page and how users will navigate through it. In this aspect, you think as the user and plan for their convenience.

Placement Of Key Elements

Where should the logo, navigation bar, and other key design elements be placed? This will help create a visual hierarchy and direct the user to important sections.

Content Hierarchy

How should the content be organized and prioritized? Decide which information is most important and should be featured prominently on your page. This will help you create a better user experience.

Tips For Creating A Great Wireframe Include:

Use A Templating Tool Or Sketch By Hand

Various tools are available for creating wireframes. Some popular ones include Invision, Balsamiq, and Adobe XD.

Keep It Simple

When creating a wireframe, keep it as simple as possible. Don't get carried away with the details. A wireframe should be used to give an overall idea of how your website will look, not to design each page fully. Focus on the essential elements that must be included in your design and avoid adding too many extra elements.

Test It Out

Once you've created a wireframe, make sure to test it out. Get feedback from knowledgeable professionals on how the design looks and functions. This will help you make the necessary changes before moving on to the next step.

Aim To Have The Content Early In The Process:

Having the content ready before you start designing will help inform the design decisions. When planning out the wireframe, consider how each page should be structured and what content should go on it. This will help you create a more effective design.

Think In Terms Of Flow

Your website should have a logical flow from one page to the next. Design your wireframe with this in mind, and make sure all pages are connected. Aim to create an intuitive experience for the user, which will help ensure they stay on your website longer.

Create A Mobile Version

Make sure to create a wireframe for both desktop and mobile versions of your website. This will ensure that your design looks good on all devices.

Choose A Color Scheme And Typography

After you've created your wireframe, it's time to start thinking about the design elements of your website. This includes the color scheme and typography. When selecting a color scheme for your website design, careful consideration should be taken as the colors you choose will be used throughout and can make or break the look of your site. To ensure an aesthetically pleasing and professional result, it is crucial to choose wisely!

Key Elements Of Color Theory To Consider Include The Following:

  • The psychology of color: Colors can evoke different emotions in people. Choosing the right colors for your website will help create an eye catching effect and match your design's overall tone and feel.
  • Contrast: When picking a color scheme, choose colors that contrast against each other. This will help draw attention to the important elements of your design.
  • Complementary colors: Complementary colors are opposite each other on the color wheel. They create a pleasing balance when used together and can help bring unity to your design.
  • Legibility: Choose colors that are easy to read, especially for text. Depending on the background color, darker or lighter shades of black and white can be used for text.

When It Comes To Typography, There Are A Few Key Elements To Consider:

  • Font styles: Choose a legible and easy-to-read font. Popular website fonts include Helvetica, Arial, Georgia, and Open Sans.
  • Font pairing: Create a pleasing contrast by choosing one font for the headlines and another for the body text.
  • Font size: Make sure your font size is readable on all devices. It should be large enough for users to easily read the text without zooming in or straining their eyes.
  • Hierarchy: Use different font sizes and weights to help create a visual hierarchy and draw attention to crucial elements.

Other Tips For Choosing The Right Typeface For Your Website Include:

  • Test it out: Try different font combinations to see what looks best. Don't be afraid to experiment with different fonts and sizes.
  • Readability: Look for a legible font that is easy to read at all screen sizes. This is especially important if your website will have a lot of text.
  • Personal preference: What font do you like the best? Choosing a font that fits your style will help give your website its unique look and feel.

What Does A Wireframe Include?

A wireframe should include all the necessary elements of a website. This includes the layout, navigation, logos, images, and other design elements. All of these need to be considered when creating a wireframe, as they will determine the overall look and feel of your website.

add content to your website

Step #1: Add Content To Your Website

Now that you've chosen a color scheme and typography, it's time to start filling your website with content:

Planning And Organizing Content

When adding content to your website, we recommend creating a content plan before you start. A content plan outlines the types of content you want to include on your website and how they should be organized. This will help ensure your website looks professional and is easy to navigate. When deciding what types of content to include on your website, think about the following:

  • Your or company's goals and objectives: What are you trying to accomplish with your website? What do you want people to learn when visiting your site? How can you make sure they find the information they need?
  • Your target audience: Who are you trying to reach? What content are they interested in, and how can you create content that will appeal to them?
  • User Interaction: Another factor to consider is how users will interact with the content. Will they be reading it or watching videos? Do you want them to be able to comment on articles or provide feedback?

Think about the types of content that will best serve your visitors and help them find what they're looking for. This could include blog posts, videos, infographics, podcasts, and more. You can also use search engine optimization (SEO) to help your website rank higher in search results.

Ensure the content looks good and is easy to find on your website. Think about keywords like design a website or design a website from scratch that can help people find your page.

Once you've decided which types of content to include and how they should be organized, it's time to start adding them to your website. This could involve creating new pages or modifying existing ones. 

Creating Engaging And Relevant Content

When creating content for your website, ensuring it's engaging and relevant to your target audience is essential. To do this, create relevant, engaging content tailored to their needs. This will help ensure they stay on your site longer and visit more pages.

To create engaging and relevant content, start by researching the types of topics people are discussing in your industry. What questions are they asking? What challenges are they facing? When creating content, research topics people are discussing in the industry and note the challenges they face. This will help you create content that offers solutions to those problems. 

Additionally, aim to create compelling headlines, subheadings, and body copy that capture the readers' attention. Use keywords in your titles and headlines to make sure your content is easy to read and captures the reader's interest. 

Finally, when creating content, ensure your content remains focused on the topic at hand and is organized logically, making it easy for readers to find what they are looking for.

Optimizing Content For Search Engines

Optimizing your content for search engines such as Google and Bing is important. Below, we discuss ways to optimize your content for SEO:

Conduct keyword research: Conducting research on relevant keywords is essential in optimizing your website. After you've identified them, put emphasis on one main keyword and then a few secondary ones! Strategically place these words throughout your site's content (SEO title, description, homepage, etc.) but be sure not to overdo it; search engines harshly penalize sites for stuffing their page with too many keywords.

Include on-page SEO: To make sure search engines can accurately and quickly discern the content of your website, it's essential to include meta-data on every page. This includes details such as the URL, SEO title (the blue link that appears in Google Search results), and an informative description. Even though these elements won't be apparent to visitors, they play a crucial role when it comes to maximizing rankings.

Add alt text: If you want to ensure that your images show up in Google search results, then alt text is essential. Alt text entails providing descriptions for each image on your website. These won't be seen by visitors but they will provide strong clues to Google regarding the contents of the media file.

One thing to note is that writing SEO-friendly descriptions is not only a beneficial practice; it's also an act of kindness as well! This is because a lot of web browsers used by visually impaired people rely on alt text to display images.

Work On Outbound Links: Outbound links are a crucial part of SEO. They help search engines determine how your website is connected to other websites and, in turn, what kind of content you're providing. Furthermore, outbound links can provide your site with a valuable source of referral traffic. When adding these, opt for websites that have similar content to yours and make sure the links are relevant. Lastly, avoid adding too many outbound links as this can negatively affect your rankings.

Boost internal linking: By adding links throughout your website design, you will make it simpler for Google's bots to recognize and navigate through your site. What's more, this invites visitors to explore the rest of what you have to offer and can lead them further down the funnel.

Ultimately, creating tailored content for your website is essential for its success. By following the tips outlined above, you can create engaging and relevant content to help people find what they want on your site.

test and optimize your website

Step #2: Test And Optimize Your Website

Once you've added content to your website, it's important to test and optimize it. Testing will help ensure that all of the different elements of your website are working correctly.

Usability Testing

This is testing how easy it is for visitors to navigate and use your website. It typically involves checking things like design elements, layout, content organization, and other factors that can affect how well people can find what they're looking for on your site. We also recommend testing the speed of your pages to make sure they are loading quickly. The aim is to ensure visitors can easily find what they're looking for and have a good experience while on the site:

There Are Several Ways To Conduct Usability Testing, Including:

User Surveys

User surveys are a great way to get feedback from people who have already visited your website. Surveys can ask questions about the design and layout of your website, as well as what features they found most useful.

A/B Testing

A/B testing is a great way to test different page elements to see which ones perform better. For example, you can test two different versions of a page's headline to see which one gets more clicks.


Heatmaps are tools that track where people click on a page, helping you to understand how visitors interact with the design and layout of your website.

Split Testing

Split testing, also known as multivariate testing, is a process that tests multiple versions of a page at once. This is useful for large-scale changes to your website or for testing the effectiveness of different design elements.

Analyzing Website Performance

Tracking website performance metrics is essential to running a successful website and ensuring it performs according to expectations. By knowing exactly how people use your website and which areas need improvement, you can make changes to improve the overall user experience. There are various factors to consider when analyzing website performance. They include:

Page load speed: Page load speed is one of the most important performance metrics to track, as it greatly impacts the user experience. If pages take too long to load, visitors may leave your website and go elsewhere before they have time to interact with any of the content.

Bounce rate: Bounce rate is another metric that indicates how many people are leaving your website without taking any action. If the bounce rate is high, it could indicate that something needs to be changed to keep visitors engaged.

Conversion rate: This is the percentage of website visitors who take a desired action, such as signing up for an email newsletter or making a purchase. A low conversion rate could be caused by many things, including poor design and usability. Tracking this metric can help you identify areas for improvement that can help increase conversions.

Analytics tools such as Google Analytics are a great way to track website performance metrics and identify potential opportunities for optimization. These tools can give you in-depth insights into how people use your website and what changes could be made to improve it. By analyzing the data from these tools, you can make informed decisions about changes that will improve the user experience and increase conversions.

launch your website and continue to improve

Step #3: Launch Your Website And Continue To Improve

Once you have designed your website, tested and optimized it, and tracked performance metrics, it's time to launch it. This is when all the hard work pays off, and people can start interacting with your website.

Launch Your Website

Before launching your site, plan how to promote the website and get people to visit. This could include things like SEO optimization, PPC campaigns, or social media promotions.

Launching a website is a critical step in the design process. It can be daunting, but if done correctly, it can make all the difference in the success of your website. 

Here Are Some Key Steps To Take When Launching A Website:

Submit Your Website To Search Engines

The first step is to submit your website to the major search engines. This will help ensure that people can find your website while searching online.

Promote Your Website

The next step is to promote your website to the target audience. As stated earlier, you can run paid advertising campaigns, optimize for SEO, or use social media platforms to reach potential customers.

Monitor Performance

Once the website is up and running, monitoring performance metrics such as traffic and conversion rates is vital. This will help identify areas for improvement that could lead to an increase in conversions.

Maintaining And Updating Your Website

Once the website is launched, it's crucial to maintain and update it regularly. This could include adding new content or functionality, fixing bugs, or making functional design changes. It's also important to keep up with trends and ensure your website stays current as technology and user expectations evolve over time.

Updating and maintaining your website will help ensure it performs well and meets your goals. And making small improvements frequently can keep your website relevant and appealing to your target audience. 

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Frequently Asked Questions

Can I Teach Myself To Build A Website?

Yes, it is possible to learn how to design a website from scratch. There are many resources available online that can help you learn the basics of web design and development. With practice and dedication, anyone can create a successful website.

What Is The Simplest Way To Design A Web Page?

The simplest way to design a web page is to use a content management system (CMS) such as WordPress or Squarespace. These platforms allow you to quickly and easily create beautiful websites without needing any coding knowledge.

What Are Some Great Website Examples?

Some great examples of well-designed websites are Apple, Amazon, and Airbnb. These sites all have unique designs that make them stand out from the crowd and help them achieve their goals.  These sites also feature modern design elements, such as responsive layouts, intuitive navigation, and strong visual components. They are also optimized for both desktop and mobile devices, making them accessible to a wide range of users. 

How To Design A Website Layout?

If you want to learn how to design a website layout, it is important to understand the basics of web page design principles. This includes understanding the importance of typography and color, as well as how to create visual hierarchy. Additionally, you should have basic knowledge of HTML and CSS in order to create a functional website layout.  Once you have the fundamentals down, it's easy to experiment with design elements and create a visually appealing website layout. 

What Are Some Things To Avoid When Designing A Website?

When designing a website, you should avoid using too many elements on the page. This can cause clutter and make it difficult for users to find information. Additionally, it’s important to avoid large blocks of text as this can be overwhelming for readers. Lastly, you should avoid using outdated or low-quality images as this can affect the overall look and feel of your website.  

Need Help Building A Website? Get In Touch!

Designing and launching a website is an exciting process, but it can also be overwhelming. There are many steps to consider and things to keep in mind throughout the design process. From defining your goals and objectives, choosing a platform, building the foundation, adding content, testing and optimizing the website, and launching.

When designing a website from scratch, also remember to plan how your website will be promoted and how your metrics will be monitored.  Lastly, remember to make regular updates to keep your website fresh and relevant!

Why continue wasting more time and money on marketing strategies that don't work? Your business deserves better marketing. Say goodbye to empty promises and half-ass results; UADV is the only full-service marketing agency that grows your business (no excuses). Get a free consultation with our expert team now!

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