How to Create Your First E-commerce Store

Thinking back 100 years ago, if you attended private school that meant you were not only able to afford it, but you were also aware of the other private schools that existed because there were only so many of them to choose from. When it came to attracting students to your school, reputation and referrals were about all that was needed to have a successful enrollment rate. Fast forward to today’s time, the number of private schools or programs that exist have reached a level that now requires more than a referral to attract new students. This is why private schools must have a presence and focus within all things digital when it comes to advertising and awareness of the school itself.

The Digital World

Regardless of the programs a private school offers or the reputation it has, all of the students and parents who will be enrolling them are online in some way shape or form. According to research, people are spending around 6-9 hours a day online. Whether it’s parents on LinkedIn, kids on youtube, and everything else from shopping to chatting with others online. This means that as a school who is trying to connect with both parents and future students, the only place that makes sense to do this is online. You must be where they are in order to communicate the right message and attract quality students. But how?

  1. SEO (Search Engine Optimization) - This is an online term that is used to describe everything within a website that creates more chances of that website appearing within search results on Google, Yahoo, Bing, etc. This could be the words that appear on a particular page, images with links attached to those images, video content, and meta-tags which are like little tags throughout the website that create more lines of connections to the internet. This is essential for any company, brand, and even private school to appear within search results of people looking for something that you offer. When a website has great SEO, it means that you will appear more often in search results without having to pay for them. The search engine has found so many relevant associations between what someone is typing and what your website contains in connection to what they are typing.
  2. Facebook/Instagram Ads - Facebook and Instagram ads have now become the standard for nearly all things needing to be advertised. The reason being is that most of the active planet is on either both or one of these platforms. (Fun Fact: Facebook owns Instagram, so anything you do on Facebook is able to be done or advertised within Instagram seamlessly) In this case, you’ll want to take advantage of these advertising channels as they can be very effective in understanding your prospect types and qualifying the kind of leads you get for schools. Most of the students will most likely be on Instagram while most of the parents would be on Facebook as the demographics for each platform have been showing this kind of contrast within age groups.
  3. Google Ads - These kind of ads were the first ones on the block at the turning point of the internet revolution. Google ads are exactly how they sound, advertisements that appear within Google search results. To give an example, there are a few forms of these ads that you may have noticed in your own experience using Google. One form of Google ads are sponsored links. If you search for a particular item, you’ll see that the first few links that pop up may be relevant to what you’re searching for, but they are actually “sponsored ads” that were paid to show up at the top of the list. This increases the chances of someone clicking on that link over the regular ones that show up below it.
  4. Content Creation - This last part is different than just launching ads and writing things on a website. There is a saying “content is king”, which is very important to understand because it is the driving force for the digital age we are in now. Everything that anyone does online is going to be based on the kind of content it puts out. Whether it is entertaining or educational, it has to be ENGAGING and RELEVANT. If those points are made when creating content, then the likelihood of someone wanting to click on an ad or read further on a website goes up drastically

All in all, it is not only essential, it is necessary for private schools to move forward from the old ways of relying on students to naturally fall into their system and officially move into the digital age. Advertising online and having a presence that attracts future students should be a top priority when seeking new students. By being present across the web and targeting qualified leads through digital ads, your school would be in a position to create a constant pipeline of qualified students and parents by spending a fraction of what it used to cost when it came to print materials and brochures that were sent out. If you are still on the fence about whether or not going digital makes sense, then you may very well end up last in the race when the competition catches on.

This is an H1 Heading

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

This is an H2 Heading

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Image by Unsplash

This is ana H3 Heading

Ellentesque sit amet odio nisi. Phasellus quis lorem leo. s, libero diam finibus tellus, at sagittis tellus eros vitae nisi. Sed dignissim augue sit amet diam laoreet venenatis. Aliquam bibendum erat eu nisi faucibus dignissim. Phasellus dignissim est tempor eros pulvinar luctus. Nam vulputate, risus a efficitur cursus, felis dolor vulputate mi, ac eleifend libero velit sed nunc.

This is an H4 Heading

Sed in justo ac leo sodales suscipit. Etiam rhoncus porta massa a volutpat. Vestibulum ultrices sollicitudin eleifend.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit.

This is an H5 Heading

Praesent eu ullamcorper justo. Proin a fermentum ligula, congue dictum neque. Vestibulum condimentum, nulla ac fringilla tempor, dolor est posuere quam, eu finibus felis libero non tortor. Suspendisse pharetra odio quis molestie fringilla. Integer ac felis dolor. Donec pulvinar elit eu vestibulum dictum.

This is an H6 Heading

Cras pulvinar ultricies vehicula. Cras et nulla id lorem vulputate pulvinar eget non neque. Proin feugiat justo vitae euismod fringilla. In a nunc commodo, elementum metus a, aliquam metus. Nulla porttitor malesuada urna non convallis. Duis luctus fermentum ex elementum egestas. Donec lobortis lectus ut nisi ultricies, in scelerisque ante egestas. Maecenas quis ipsum nunc.

Life is about making an impact not a living...

Nemo enim ipsam voluptatem quia this is bold text sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

  1. Fenix is a Multipurpose Webflow CMS template
  2. It can be used by designers as well as your storefront
  3. Includes multiple of useful sections
  4. Most comprehensive multipurpose template on Webflow

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.