Creative Team

Squad Goals

When developing a team for the purpose of carrying out marketing tasks such as graphic design, copywriting, web design, and SEO, you must first ask yourself what you’re trying to achieve. This is important because the answer is going to let you know how much you are going to need to invest in your team to get the job done. If the work is light and able to be completed relatively easily, then you don’t need to find the “one” who is meant for the task. You can outsource the work or hire a temp to complete it. However, if you need a dedicated, reliable, and consistently high-performing team, then you will need to look for more than just skill level. 

Creativity is the key to innovation. Without the ability to be creative, skill will only allow the person to go so far with their work. This is why it is important to know that your team is able to think outside of the box and solve problems. At UADV, our team is composed of highly skilled, creative people or “aliens” as UADV Founder Alex Quin describes them. These “Aliens” are what allow the agency to perform at a level that is unparalleled to other agencies. Our creative process, work rate, and efficiency goes beyond our client’s expectations. This is because everyone operates on a frequency that makes the work get done quicker and better than if it were outsourced elsewhere. The team is able to communicate and share with one another even if they aren’t specialized in each other’s task. For example, if a UADV graphic designer is working on a client logo, it is easy for them to put their ego aside and share their designs with other UADV team members to get a different perspective of things. Everyone has a valued input which in turn lessens the amount of client requested revisions. This is the definition of a true Creative Team.

Concept Creation

At UADV, we are more than a marketing agency, we are a Think Tank. Not every idea comes easily, which is why our team is composed of both creatives and entrepreneurs. This team dynamic allows us to put our minds together to develop new ideas and strategies when it comes to our clients. The saying “It takes a village to raise a child” can be easily applied to UADV’s approach to concept creation. Everyone has a different background which gives them a different view of anything we’re conceptualizing. Once all ideas have been shared and compared, we move forward with the ideas that showed the most promise and value to our goal. 

Artistic Direction

Judging a book by its cover is the very reason why a Creative Team exists in the first place. The cover in this case is a metaphor representing any and all visual representations of your brand or product. UADV consistently creates visually pleasing content because it is put through a review process to ensure it meets all agency expectations. This is the secret to always putting out visually pleasing and high performing artwork related to your brand. There must be a standard and guidelines that must be met before any artwork is publicly viewable. This may be a list that consists of: resolution formats, color schemes, visual aesthetics, and legibility (content with words).

Graphic Design

In today’s digital age, graphic design has taken over the world as the primary method of creating nearly every branded artwork you see. This means that if you are going to hire a graphic designer to create artwork for you, then you will need to know more than if they are able to work with Photoshop and Illustrator. UADV has the pleasure of hiring some of the best graphic designers in the industry who do more than design, they innovate. A dedicated graphic designer must do more than just what is asked, they will see deeper into the design than the one requesting it to be made. This is a key to consistently putting out quality designs while constantly taking things to the next level. UADV clients almost never ask for any revisions to design work due to the fact that the designs go beyond their expectations. They feel as though the designer was committed to maintaining their brand’s voice and appeal throughout their designs. 

Web Design

Do you have a website? This is a powerful question in the age of the internet that we live in. Everyone from corporations to regular people are having websites made to create a credible presence for themselves in the public domain. When it comes to designing a website, you can never be too sure about who you work with to get it made. UADV not only provides world class web designers, but is also constantly experimenting with new and improved web designing platforms to ensure our clients are always on the latest version of code being used on the internet. This is why at UADV we evaluate each client that requests web design work to ensure that we use the right tools, platform, code, and strategy that compliments their business’ operation.

Custom Animations

It’s one thing to have a logo, it’s another thing to have the logo appear on your screen as an animation that spins in a circle and winks at you with a sound effect. This is where UADV takes design to a whole new level. Our team is composed of not only designers, but animators. Our in-house animation team can take any design made by our graphic designers and transform it into a moving animation. This allows a much stronger form of brand recognition to take place as well as an opportunity to attract your audience’s attention. UADV animators have created animations with Millions of recorded impressions on Instagram and GIFY making them some of the most viewed animations in the world. This isn’t done easily as it takes the collaboration of multiple individuals from the UADV team to complete.

That's All Folks

All in all, a solid Creative Team results in positive returns on your client’s investment. This is why a creative team will either help your company rise to the top or miss the mark when delivering your brand’s message. Contact UADV today if you are needing to hire the kind of Creative Team that will take your brand to the next level.

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