A picture is truly worth a thousand words, but in today’s world it’s worth a thousand likes, follows, or sales. Shooting the right kind of images is extremely important to have an attractive, relevant look for your brand. Since photo is static (not moving), it’s important that you only use photos that are visually stimulating, clear to see, and stay away from small details that you would only really notice on a large screen. Most of all users looking at all content on the internet are on their mobile devices. Keep that in mind when shooting pictures to ensure the subject in the picture takes up most of the picture and is clear to see in 1 second scroll that you have on someon’s social media feed.
This includes music, podcasts, and sound effects. This particular form of content isn’t one you should spend too much time on unless your brand has a strong use of audio such as being a music artist or hosting a podcast. One thing to note with audio is that most social media feeds automatically mute audio from posts to ensure there aren’t any abrupt noises that disrupt a user’s viewing experience. If you are wanting to develop forms of audio content, make sure that you provide an attractive image to compliment the audio that keeps the user engaged while listening to the audio.
Of all forms of content, this is the money. All of the biggest social media platforms (Instagram, Facebook, Twitter) as well as internet providers (Google, Yahoo, Bing) have made significant changes to their algorithms to favor video content over ALL content. Yes, that’s right, the more videos you record, the higher the chance you have of attracting and converting followers/customers. A video allows a user to stay engaged and interact with your brand in a way that photos and audio aren’t able to do. When searching for anything on google, videos that are relevant to your search inquiry will appear at the top of the search results even if they weren’t paid to be there. This means that Google is willing to show users a video of what they’re looking for over the top paid advertiser in the search results. This means that you can tap into an inexpensive yet highly effective way of spreading your brand’s presence online without having to pay so much to appear over the competition.
This particular form of content can be tricky for many individuals. The issue here is that you can’t hold a device and hope that it takes a great image, video, or audio recording. This takes a particular skill set to be able to write and elaborate on ideas in a creative manner that keeps the reader engaged. This can be especially difficult since many people don’t have the right tone, relevance, or engaging message when writing about their brand/product. Unless you are a writer yourself and have had written copy that has been well received, it is highly recommended that you hire someone to handle this part of the content creation process. The truth is that the quality of your content is what you should be focusing on. Copywriting isn’t an expensive service, but can make all the difference when the words people are reading are a reflection of the value and personality of the brand.